For most of the last decade, when people outside Ghana talked about Kumasi music, they meant drill. Jubed is part of the correction: a vocalist signed to Enish Music who works in acoustic guitars and love songs rather than 808 slides, and who has become one of the more distinctive male voices in West African Afro-fusion without ever raising his.

A TV performance that wouldn't stop moving

His career turned on one Citi TV appearance. Jubed sat down on Breakfast Daily with a microphone and an acoustic arrangement, and the clip did what clips occasionally still do: it kept spreading. Don Jazzy and Sarkodie both publicly rated it.

That kind of attention usually produces a rushed EP within months. Jubed waited and made From The Soil instead, an Ashanti record with outside textures. Ruwa broke out. Abena with Kojo Blak is the tender one. Garden threads Twi romantic phrasing through R&B chords and light Amapiano log drums. Apple Music put him in their "Up Next" programme on the back of it.

What he's actually after

His argument is that Kumasi should be recognised as a vocal city and not only a rap city, and that Ghanaian love songs can sit beside the best R&B coming out of London, Lagos or Atlanta without flinching. He points to the city's long history of deep highlife and storytelling as the reason that shouldn't be a stretch, and talks about exporting that warmth rather than importing someone else's version of it.

The ambitions he names are specific: a tour with a full live orchestra, a Grammy brought home, and more kids in the city picking up guitars.